As one of the state’s largest tourism drivers, the Cactus League is an economic catalyst for Arizona. In 2025, the most recent season studied, Arizona State University researchers estimated that the Cactus League generated $764 million in statewide economic impact.
In 2025, the Cactus League website welcomed 741,575 users, an increase from 477,269 the year prior. Our keywords generated over 21.6 million Google impressions, more than triple the previous year.The Business Directory (8,740 page views, up 50% year-over-year) is also gaining traction, prominently featured alongside these core tools for maximum visibility.
Featuring the Cactus League's 75th Anniversary collectable coins.
Showcase your organization by securing a listing in the Discover Arizona Directory.
Join the Cactus League to enjoy exclusive member benefits.