As one of the state’s largest tourism drivers, the Cactus League is an economic catalyst for Arizona. In 2025, the most recent season studied, Arizona State University researchers estimated that the Cactus League generated $764 million in statewide economic impact.
The 2025 season delivered another strong year of digital engagement across CactusLeague.com. Organic search and direct traffic remained our top drivers, and our Google visibility reached millions of users throughout the season. Fans continue to rely heavily on the Schedule, Stadium Map, and Trip Planner—our three highest-performing tools—each playing a central role in planning their Spring Training experience.
To further support our partners, the Business Directory is now featured alongside these top pages, ensuring maximum visibility where fans are already spending the most time.
